InvestCloud Advantage Fee
I helped showcase InvestCloud's Advantage Fee billing solution, focusing on driving upsell opportunities with existing clients and expanding the sales pipeline with new prospects. I contributed by developing a dedicated landing page, crafting a blog series, writing email marketing content, and creating sales enablement tools like a tear sheet and lead generation whitepaper.
Key campaign highlights:
13% increase in new LinkedIn followers during launch week
200K+ impressions across LinkedIn
900+ page views
400+ clicks to the targeted landing page and blogs